Let's start of by saying I did not write this. I am just sharing this with you guys. Some might know this some might not.
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The blog should be hyper-focused, niche
Talking to successful bloggers, guys who can or could live off of the revenue their blogs generate (directly or indirectly), I whittled down three maxims that can help us understand this whole blog thing: What it is, where it's going, and how to be successful at it -- the whole telos of the thing.
Maxim No. 1: The blog should be hyper-focused, niche. ACL was born of Williams' interest in Americana, especially American-made clothing and products. “I worked for a Japanese company, so I saw all these Japanese magazine interpretations of Americana,” he said. “I thought it was interesting that they were so into it and that they understood it very well and at the same time didn't understand it at all... And I thought, this is something that I find interesting that's maybe worth exploring.”
You also get the sense that Williams, there having a game of catch with Lancey -- that damn dog is so endearing -- has an abiding interest in America that's deeper than clothes and products. He gets worked up talking about the state of things:
“If you look at companies like Red Wing, a client of mine, they fought to keep their factories open in the States. Everyone was saying move offshore. The owner was like, ‘I don't care.’ All these public companies, that sh*t would never fly. This country has a terrible three-month view of the world. It's all based on quarterly earnings. They don't give a f*ck what happens five years from now. There's no skills, no facilities, no infrastructure. What's gonna happen when it's super-f*cking expensive to make stuff in China?”
Discover the two other rules of blogging, next...
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