I had to learn SEO copy the hard way... You don't!
When I first started SEO copywriting, back in 2003, I had no idea what I was doing. None. There were no courses or books I could turn to. No communities, no podcasts, no tweetups. In fact, I was one of the only copywriters, anywhere in the world, actually focusing on search engine optimized (SEO) copy.
I learned through trial & error
The only information I had at my disposal was what I could scrounge off the Web. And most of that was wrong.
So I was left to my own devices. I did a lot of trial and error (mostly error), and generally just kept my fingers crossed.
When I figured it out, I was determined to share
Over the years, though, I managed to figure it out. All the ins and outs. The complexities and subtleties. The problems and solutions. I squirreled it all away and built on it every day. And I always planned to share my knowledge, one day, so others wouldn't have to struggle the way I did.
What you’ll learn
You’ll learn from practical, realistic examples:
8 clever techniques that SEO copywriters use every single day — techniques that will help you avoid most of the problems you’re having with your SEO copy now
How to resolve the 15 most common conflicts between what Google wants and what your readers want
That SEO copywriting doesn’t have to take as much time as it’s currently taking you (or you fear it might)
And much more…