Welcome to E-Millionaire Interviews!
Today I am delighted to introduce a friend of mine and super affiliate Zac Johnson. He has been in the industry for over 10 years and owns a very successful blog, "ZacJohnson.com ." There he shares tips, techniques, and services for people who want to make money with affiliate marketing. So lets all give Zac a warm welcome here at eMillion!
1. Tell us a little bit about yourself. How old are you? Where do you live?
I'm Zac Johnson from ZacJohnson.com, and specialize in affiliate marketing, blogging and brand awareness. While ad campaigns are always a great way to make money, I especially like making web sites and building new businesses. I currently live in New Jersey.
2. How long have you been working in this industry and how did you get involved?
I first started making money online around the age of 15 and have just been killing it since, which has been for the past 15 years. Its quite mind blowing to think that I've been doing this for 15 years now. A ton has changed over the years and it's all about adapting your business to these changes so you can continually succeed and compete.
Amazon.com was one of the first methods I really started to make money online and discover the power of affiliate marketing. At first I was creating fun web sites just to pass the time and figure out how the internet works. Then I discovered Amazon's affiliate program and started making a few celebrity web sites and listed their books, cds and dvds on the sites. This grew into my focus for building larger celebrity movie type sites, which then ranked extremely well in the search
engines. I would then go on to earn six figure in commissions with Amazon over the next couple of years.
During this process I also came across some of the very early affiliate networks, such as WebSponsors, OnResponse and many others who are no longer in business, or were acquired. It was through these networks that I really found out about the power of affiliate marketing. I no longer had to make a sale through Amazon to earn money, but could instead get people to join a newsletter and complete surveys online to earn commissions.
I started to blend in affiliate marketing with my celebrity movie sites, then moved onto free stuff sites, then eventually created my own affiliate programs and merchant accounts through Commission Junction. All of this was during 1997-2000... awesome times!
3. How did you come across starting your own blog (www.zacjohnson.com)?
My friend Jim Kukral was always pushing me to make a blog of my own, so in 2007 while at Affiliate Summit I walked up to Jim and said, "You know what... I think I'm going to make that blog now". I thought about doing it for a while, but it wasn't til then that I actually started putting everything together. The blog has been a phenomenal success and has opened up so many opportunities. I would highly recommend starting a blog, no matter what niche or market you are in. It's all about brand awareness and creating a following around yourself or your brand.
4. What are your future expansion ideas?
I have some exciting new web sites and services in the works. As these progress over time, I will be launching them off ZacJohnson.com and letting everyone know about them. As mentioned earlier, it's all about finding what's next and adapting with changes. I expect these future projects to be some of my best work yet!
5. What are your favorite traffic sources? What niche has worked best for you?
Social networking traffic is always fun to work with, simply because of the massive volume and demographic targeting. I've run offers in nearly all niches, free stuff related offers have always been strong... from the early days with free stuff web sites, to free email/zip submit, downloads and coupon offers today. There is a ton of money in this space.
6. What was your biggest success to date?
Outside of all ad campaigns collectively, my blog has been quite successful and my MySpace free resource site from a few years ago was quite exciting and fun to create. I started the site from scratch and it ended up pushing terabytes of data (traffic) through the site. The site was so huge that I was paying $10,000 a month for hosting and had my own set of 16 dell servers to run the site. Extremely exciting and fun times!
7. If you could give one tip to the newcomers starting out in this vast growing industry what would it be?
It's all about dedication and passion in this game. I could tell you traffic sources of what offers to run, but if you really don't have a passion to make money online or in any business, you are already destined to fail. Nothing is more annoying than average people, friends and family asking you how to make money online, when you know they don't have the work ethic in the first place. People who make money online aren't "lucky"... they are die hard marketers who put in more time than anyone else.
8. What are your goals for 2012?
As mentioned earlier, I have a couple new projects in the works. My goal is to get these sites up and running shortly and become an authority site and service in their niche. You will have to wait and see when they are live :P
9. Give us a little glimpse into what a typical day in your life looks like.
In the world of internet marketing, no day is the same... you never know what you might be working on, having in your email or get side tracked with. I'll start out my day by going through my emails, checking the latest blogs and social networks to see what's new and interesting. From there I will check any running ad campaigns and write up some blog posts or work on any other projects I have going on. Nothing is a set schedule, but this is the normal sequence of things. The best thing about running a business online is that it's always running and you can work from anywhere.
10. Thanks Zac, if there is anything else you would like to say to the members of the eMillion community now is the time!
Check out the blog at ZacJohnson.com
and feel free to send over any questions or emails you might have. Finding success on the internet is all about building relationships and working with quality people. Thanks for reading the interview.